Drive North West

In conjunction with a steering committee of regional stakeholders this project saw MITEZ work with a consultant to establish two new themed tourism routes in the Northern Outback, north and south of the existing Overlander’s Way (Flinders Highway) and to Cairns and Townsville to attract new markets.

The routes span between:

  • Winton > Boulia > Mount Isa > McKinlay > Flinders Richmond and Cloncurry Shires and is now known as Discovery Drive
  • Cairns > Townsville > Mount Isa > Normanton/Karumba > Cairns and is now known as The North West Loop

In addition to creating the two stand alone drive routes the project included the creation of logos and branding, a website, Facebook and Instagram site, VIC signage, brochures and promotional material.

Drive North West website